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Fresh Berries Market

Published Date : Jul 2024 | Forecast Year : 2019

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Fresh Berries Market Size, Share & Trends Covers Analysis By Product Type (Strawberry, Blueberry, Raspberry, Blackberry), By Application (Supermarket/Hypermarket, Specialist Stores, Online Retailers, Others) Growth, Demand, Regional Outlook, And Forecast 2024-2032

Report ID: AG1024

Published : Jul 2024

Pages : 155

Category : Food & Beverages

Format : Fresh Berries Market

REPORT ATTRIBUTEDETAILS
MARKET SIZE (2032)USD 34.9 Billion
MARKET SIZE (2024)USD 24.1 Billion
CAGR (2023-2029)4.5%
HISTORIC YEAR2019
BASE YEAR2023
FORECAST YEAR2032
BY TYPEStrawberry
Blueberry
Raspberry
Blackberry
BY APPLICATIONSupermarket/Hypermarket
Specialist Stores
Online Retailers
Others
GEOGRAPHIC ANALYSISNorth America, Europe, Asia Pacific, Latin America, and Middle East & Africa
KEY PLAYERSLarse Farms, Driscoll's, Hortifrut, Blue Valley, California Giant Berry Farms, Mirak Group, Oishii, San Lucar, Elite Agro, Naturipe, Pico, Tout Berry Farms, Ocean Spray Cranberry Inc.

Introduction:

Fresh berries are nature's delightful gems, prized not only for their bright color and taste, but also for their many health benefits. From juicy strawberries to antioxidant-rich blueberries and exotic raspberries, the fresh berry market is a dynamic sector of the global fruit industry. Consumers around the world are becoming more and more interested in these nutrient-packed fruits, not only for their taste, but also for their role in promoting overall well-being. In this blog, we explore the trends, challenges and opportunities shaping today's fresh berry market. From sustainable farming practices to innovative packaging solutions and consumer preferences, join us as we dive into the exciting world of fresh berries and explore what makes them perennial favorites on tables and in recipes around the world.

Fresh Berries Market

Size, by Product, - (USD Billion)

Strawberry

Blueberry

Raspberry

Blackberry

Other Products

4.5

The Market will Grow

At the CAGR of:

4.5%

The Forecast Market

Size for in USD:

$34.9 Billion

b0d51e3055fd6f23ff6a384a6e091406.svg

Global Fresh Berries Market Size Was Estimated At USD 24.1 Billion In 2023 And Is Projected To Reach USD 34.9 Billion By 2032, At CAGR Of 4.5% (2024-2032)

Market Overview:

The fresh berry market includes a wide variety of fruits known for their bright colors, unique flavors and many health benefits. These berries include strawberries, blueberries, raspberries, blackberries, cranberries and others. The market for fresh berries has grown significantly in recent years due to increased consumer awareness of the nutritional value and health benefits of these fruits. The global fresh berries market is segmented by type, distribution channel and region. Strawberry, blueberry and raspberry are the most consumed berries in the world. The market is further classified on the basis of distribution channels into supermarkets/supermarkets, specialty stores, e-commerce and others. North America, Europe, Asia Pacific, Latin America and the Middle East and Africa are the main regions for market growth. Factors such as increasing consumer preference for healthy and natural foods, rise in disposable income, and increasing demand for convenience foods are driving the growth of the fresh berries market. Markets are also influenced by trends, such as the growing popularity of organic and sustainably produced berries, innovative packaging solutions that extend shelf life, and the introduction of new berry varieties to the market.

Market Trends:

  • Rising demand for healthy and natural foods.
  • Growing popularity of organic and locally sourced berries.
  • Expansion of berry varieties available to consumers.
  • Increased awareness of health benefits associated with berries.
  • Technological advancements in storage and transportation.
  • Impact of climate change on berry production.
  • Rise in berry-based products in various industries.

Key Players:

  • Larse Farms - North America (United States)
  • Driscoll's - Global presence, with strong operations in North America, Europe, and Australia
  • Hortifrut - Global presence, headquartered in Chile with significant operations in the Americas, Europe, and Asia
  • Blue Valley - North America (United States)
  • California Giant Berry Farms - North America (United States)
  • Mirak Group - Middle East (United Arab Emirates)
  • Oishii - North America (United States)
  • San Lucar - Europe (Germany, with operations in Spain and other parts of Europe), also present in Latin America and the Middle East
  • Elite Agro - Middle East (United Arab Emirates)
  • Naturipe - North America (United States), with global operations
  • Pico - Europe (Portugal)
  • Tout Berry Farms - North America (Canada)
  • Ocean Spray Cranberry Inc - North America (United States), with global operations

Recent Development:

  • Feb. 16, 2023 -- Ocean Spray Cranberries, Inc. today announced that Kristin Forney has joined the farmer-owned cooperative as Chief Financial Officer (CFO), effective February 27, 2023.
  • June 24, 2024– California Giant Berry Farms forecasts a bountiful harvest of high-quality conventional and organic blueberries from its Pacific Northwest growing region in the coming months—making for ample availability of everyone’s favorite superfood just in time for National Blueberry Month. 
  • Elite Agro aspires to write a new green history on the sands of UAE. They are one of the leading producers and distributors of daily fresh vegetables and fruits in the region and their primary objective always are quality & affordability. They engage in growing, sourcing, importing and marketing a wide range of high quality agricultural products through world-class technology and effective distribution chain, with the most economic use of their natural resources conserving water, energy and land.
  • On June 12, 2024, Driscoll's highlighted the success of its premium "Sweetest Batch" berries. This label focuses on delivering high-quality berries that offer superior taste, catering to a growing consumer demand for premium produce​ (Produce Blue Book).
  • On April 30, 2024, Oishii expanded its distribution by making its luxury berries available at East Coast farmers' markets. This expansion is part of the company's efforts to increase accessibility to its premium berry offerings​ (Produce Blue Book)

Market Drivers:

  • Health and wellness trends favoring nutritious foods.
  • Increasing disposable incomes enhancing purchasing power.
  • Expansion of retail channels for broader consumer access.
  • Innovations in farming techniques improving yield and quality.
  • Global supply chain advancements ensuring year-round availability.
  • Effective marketing and consumer education campaigns promoting berry benefits.

Market Restraining Factors:

Seasonal production: Fresh berries are often seasonal, leading to fluctuations in supply and higher prices during the off-season, which can limit continued consumer access.

Perishability: Berries have a short shelf life compared to other fruits, requiring efficient logistics and storage solutions to maintain quality and reduce waste.

Dependencies on weather: Berry cultivation is very sensitive to weather conditions such as cold, drought and heavy rain, which can affect yield and quality unpredictably.

Price volatility: Factors such as weather events, global supply chain disruptions and demand fluctuations can cause price volatility, affecting farmers' profit margins and consumer affordability.

Regulatory Challenges: Compliance with strict food safety standards and agricultural regulations can increase operational costs and create barriers for new farmers.

Competitive Pressure: Fierce competition between growers and retailers can lead to price wars and margin pressure, especially in mature markets.

Fresh Berries Market

Size, by Product, - (USD Billion)

APAC 24

The Market will Grow

At the CAGR of:

4.5%

The Forecast Market

Size for in USD:

$34.9 Billion

b0d51e3055fd6f23ff6a384a6e091406.svg

Market Opportunities:

  • Health and wellness trends favoring nutritious foods.
  • Organic and sustainable farming practices.
  • Product innovation in varieties and packaging.
  • Global market expansion and international trade.
  • Adoption of technology and automation in farming.
  • Development of value-added berry products.
  • E-commerce and direct-to-consumer sales growth.
  • Educational campaigns on berry benefits.
  • Seasonal and limited edition offerings.
  • Collaborations with food service providers and chefs.

Market Insights:

Increasing health awareness: The global shift towards healthier eating habits has increased the demand for fresh produce. Consumers are becoming more aware of the nutritional benefits of fruits, such as high levels of antioxidants, vitamins and minerals. This trend is particularly strong in developing regions such as North America and Europe, where the fruit is considered a staple food. 

Innovations in agriculture: Advances in agricultural practices, including organic farming, sustainable agriculture and managed environmental agriculture, increase quality and fresh produce. These innovations can be produced year-round, helping to increase global demand and reduce seasonal price fluctuations.

Growth in Organic Segment: There is a notable increase in consumer preference for organic berries, driven by concerns over pesticide residues and a desire for natural, sustainably produced food. The organic berries segment is growing rapidly, particularly in North America and Europe, where consumers are willing to pay a premium for organic products.

Expansion of Distribution Channels: The proliferation of distribution channels, including supermarkets, hypermarkets, and online platforms, is making fresh berries more accessible to a wider consumer base. E-commerce, in particular, is playing a significant role in reaching consumers in remote and urban areas, offering convenience and a broader range of products.

Emerging Markets: While North America and Europe currently dominate the fresh berries market, the Asia-Pacific region is emerging as a key growth area. Rising incomes, urbanization and health awareness have increased the demand for fresh produce in countries such as China, India and Japan.

Sustainable and ethical procurement: Consumers are increasingly interested in transparency and sustainability in food production. This has led to a focus on sustainable farming practices and ethical sales in the produce market. Companies that focus on these areas will have a competitive advantage, especially among environmentally conscious consumers.

Perishability challenges: Despite the growth opportunities, the market faces challenges related to the perishability of fresh produce. The short shelf life of seeds requires efficient supply chain management and innovative manufacturing solutions to reduce waste and ensure product freshness during transport and storage.

Market Segmentation:

By Type

  • Strawberries
  • Blueberries
  • Raspberries
  • Blackberries
  • Cranberries
  • Others (including gooseberries, elderberries, etc.)

2. By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retailers
  • Convenience Stores
  • Others (including farmers' markets, direct sales, etc.)

3. By Application

  • Fresh Consumption
  • Food Processing (including jams, jellies, desserts, and others)
  • Beverages (including juices, smoothies, and others)
  • Nutraceuticals
  • Cosmetics
  • Others (including animal feed, etc.)

4. By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Russia
    • Nordic Countries
    • Benelux
  • Asia-Pacific
    • China
    • Japan
    • India
    • Southeast Asia
    • South Korea
  • South America
    • Brazil
    • Argentina
  • Middle East & Africa
    • Turkey
    • Israel
    • South Africa

5. By Farming Technique

  • Conventional Farming
  • Organic Farming
  • Hydroponics
  • Others (including aquaponics, etc.)

Fresh Berries Market TO (USD BN)

Fresh Berries Market

CAGR OF

4.5%

Fresh Berries Market

b0d51e3055fd6f23ff6a384a6e091406.svg
Analytica Global 34.9 Billion %

Stakeholders For Market: 

  • Berry Growers and Farmers
  • Packaging and Logistics Providers
  • Retailers and Wholesalers
  • Consumers
  • Food Service Industry
  • Industry Associations and Advocacy Groups
  • Government and Regulatory Bodies
  • Research Institutions and Academia
  • Technology Providers
  • Marketing and Media

FAQ (Frequently Asked Questions):

Q.1 How Big is the Fresh Berries Market?

Ans: - Fresh Berries Market Size Was Estimated At USD 24.1 Billion In 2023 And Is Projected To Reach USD 34.9 Billion By 2032, At CAGR Of 4.5%.

Q.2 Who are the major players in the Fresh Berries Market?

Ans: - Larse Farms, Driscoll's, Hortifrut, Blue Valley, California Giant Berry Farms, Mirak Group, Oishii, San Lucar, Elite Agro, Naturipe, Pico, Tout Berry Farms, Ocean Spray Cranberry Inc.

Q.3 Which segments are covered in the report of Fresh Berries Market?

Ans: - The Fresh Berries Market is Segmented On The Basis Of Type, Application, And Geography.

Q.4 Which regions are covered in the report that having a potential scope for the Fresh Berries Market?

Ans: - On the basis of Geography, The Fresh Berries Market is classified into North America, Europe, Asia Pacific, and the Rest of the world.

Fresh Berries Market - Global Outlook & Forecast -

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