North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
KEY PLAYERS
ABM Industries Inc., ISS A/S, ServiceMaster Global Holdings, Inc., Sodexo, Aramark Corporation, Anago Cleaning Systems, Chem-Dry, CleanNet USA, Inc., Jani-King International, Inc., Stanley Steemer International, Inc., Vanguard Cleaning Systems, Inc., Merry Maids, Pritchard Industries, Inc., Coverall North America, Inc., The Maids International, Inc., Red Coats, Inc., SERVPRO, Steamatic, Inc., Stratus Building Solutions, Bonus Building Care.
Introduction:
The global cleaning services market has grown significantly over the past decade due to increasing urbanization, increasing disposable income and increased awareness of health and hygiene. This industry covers a wide range of services including residential cleaning, commercial cleaning, specialty cleaning and more. The demand for professional cleaning services has increased due to the busy lifestyle of city dwellers and the strict cleanliness requirements of commercial and industrial premises.
Advances in technology have also played a crucial role in changing the cleaning industry. Innovations such as automated cleaning robots, environmentally friendly cleaning products and efficient service management software have improved service delivery and customer satisfaction.
Cleaning Services Market is very competitive and there are many players from small local companies to large international companies. This diversity has resulted in different service offerings tailored to the specific needs of different customer segments. As the global focus on cleanliness and sustainability continues, the cleaning services market is poised for further expansion, offering many opportunities for innovation and investment in the coming years.
Market overview:
The global cleaning services market, estimated at $70 billion in 2023, is growing rapidly. It is projected to reach US$ 108 billion by 2032, registering a CAGR of 4.94% during the period 2024-2032. The growth is driven by several key factors such as rapid urbanization, rising disposable income and increasing awareness of the importance of health and hygiene.
The market includes a wide range of services such as residential cleaning, commercial cleaning and special cleaning services. The busy lifestyles of city dwellers and the strict cleanliness standards of business and industry have increased the demand for professional cleaning services. In addition, technological advances such as automated cleaning robots and environmentally friendly cleaning products increase service efficiency and customer satisfaction.
The competitive environment in the cleaning services market is highly fragmented, with many local companies and large multinational companies competing for market share. This competition has resulted in different service offerings tailored to the specific needs of different customer segments. As the global focus on cleanliness and sustainability increases, the cleaning services market is poised for significant expansion, offering ample opportunities for innovation and investment in the coming years.
Cleaning Services Market
Size, by Product, - (USD Billion)
Residential Cleaning Services
Commercial Cleaning Services
Specialty Cleaning Services
Other Products
The Market will Grow
At the CAGR of:
4.94%
The Forecast Market
Size for in USD:
$108 billion
Key players:
ABM Industries Inc.
ISS A/S
ServiceMaster Global Holdings, Inc.
Sodexo
Aramark Corporation
Anago Cleaning Systems
Chem-Dry
CleanNet USA, Inc.
Jani-King International, Inc.
Stanley Steemer International, Inc.
Vanguard Cleaning Systems, Inc.
Merry Maids
Pritchard Industries, Inc.
Coverall North America, Inc.
The Maids International, Inc.
Red Coats, Inc.
SERVPRO
Steamatic, Inc.
Stratus Building Solutions
Bonus Building Care
Cleaning Services Market
Share, by end user, (USD Billion)
70 billion%
Individual Consumers
Commercial Entities
Offices
Hospitals
Other End-Users
108 billion
Total Market Size
USD (Billion),
4.94%
CAGR
-
Market segmentation:
By Type:
Residential Cleaning Services: These services are targeted at households and include tasks such as regular house cleaning, deep cleaning, window washing, and carpet cleaning.
Commercial Cleaning Services: These services cater to businesses and commercial establishments, including office buildings, retail stores, and hospitals. They encompass a wide range of cleaning activities like janitorial services, floor cleaning, and restroom cleaning.
Specialty Cleaning Services: These are specialized services that address specific cleaning needs. Examples include:
Window Cleaning: Cleaning of windows in both residential and commercial properties.
Carpet & Upholstery Cleaning: Deep cleaning and maintenance of carpets and upholstery.
Floor & Fabric Cleaning: Specialized cleaning for different types of floors and fabrics.
Other Specialized Cleaning Services: Includes services such as post-construction cleaning, crime scene cleaning, and more.
By Application:
Indoor Cleaning: Refers to cleaning activities carried out inside buildings, such as vacuuming, dusting, and sanitizing surfaces.
Outdoor Cleaning: Involves cleaning tasks outside buildings, such as pressure washing, gutter cleaning, and litter removal.
By End User:
Individual Consumers (Residential): Services are provided to private households for routine or one-time cleaning needs.
Commercial Entities: Services are offered to businesses and organizations, including:
Offices: Regular cleaning and maintenance of office spaces.
Retail Stores: Cleaning services for retail environments to maintain a hygienic shopping experience.
Hospitals: Specialized cleaning to ensure sterile and safe environments in healthcare facilities.
Educational Institutions: Cleaning of schools and universities to provide a clean learning environment.
Industrial Facilities: Cleaning of factories and industrial plants, often requiring specialized equipment and techniques.
Government Institutions: Cleaning services provided to public sector buildings and facilities, including government offices and public spaces.
Cleaning Services Market
Size, by Product, - (USD Billion)
The Market will Grow
At the CAGR of:
4.94%
The Forecast Market
Size for in USD:
$108 billion
Recent Developments:
December 7, 2023 ABM Expands Partnership with LaGuardia Gateway Partners, Providing Integrated Facility Services for LaGuardia Airport Terminal B
2024-05-29 ISS successfully prices a EUR 500 million bond maturing June 2029
Regional Analysis:
North America: Covers the United States, Canada and Mexico, where the demand for cleaning services is driven by high disposable incomes and busy lifestyles. The region benefits from a well-established service industry and the widespread adoption of innovative cleaning technologies. In addition, stringent health and safety requirements in business and industry will further boost the market demand.
Europe: Covers Western, Eastern and Northern European countries, focusing on both residential and commercial cleaning services. The European market is characterized by a strong emphasis on sustainable development and environmentally friendly cleaning products. Increased awareness of workplace hygiene and health, especially in countries such as Germany, the UK and France, has significantly increased the demand for professional cleaning services.
Asia Pacific: Covers fast-growing markets with increasing urbanization and awareness of hygiene standards in countries such as China, India and Japan. The region has seen an explosion in demand due to a middle-class population and rising disposable income. In addition, the expanding business sector, especially in large cities, increases the need for complete cleaning solutions to maintain a high level of cleanliness and hygiene.
Latin America: Includes countries in Central and South America where the market is expanding due to urbanization and economic development. The growth in construction and increasing investment in the commercial sector is increasing the demand for cleaning services. Countries such as Brazil and Argentina are moving towards professional cleaning services due to improved living standards and a focus on public health.
Middle East and Africa: Represents a diverse market with increasing demand for cleaning services in both urban and rural areas. An important driver of growth is the growing number of commercial and residential projects in the countries of the Gulf Cooperation Council (GCC). Additionally, the tourism industry in countries such as the United Arab Emirates and South Africa require high standards of cleanliness, further boosting the market. Rapid urbanization and industrialization in various African countries is also increasing the need for professional cleaning services.
Market Dynamics:
Growth Factors:
Urbanization contributes to a higher demand for cleaning services in both commercial and residential spaces due to the increased concentration of buildings.
Rising disposable incomes allow more households and businesses to afford professional cleaning services, leading to a growth in the cleaning industry.
Awareness about health and hygiene drives the need for clean environments, especially in sectors like healthcare where cleanliness is crucial.
The expansion of the commercial sector, including offices and retail spaces, creates a higher demand for specialized cleaning services to maintain a pleasant environment for employees and customers.
Technological advancements in cleaning technology, such as automated cleaning robots and advanced solutions, improve the efficiency and quality of cleaning services, attracting more customers seeking high standards.
Trends:
Increasing emphasis on eco-friendly cleaning products and practices to minimize environmental impact and improve indoor air quality.
The integration of advanced technologies like IoT and AI is revolutionizing the cleaning industry, with automated robots and smart systems enhancing efficiency and reducing labor costs.
Growing demand for customized cleaning services that cater to the specific needs of different clients, from residential customers to large corporations.
The popularity of subscription-based cleaning services is on the rise, offering customers the convenience and consistency of regular cleaning and maintenance.
Heightened focus on health and safety, particularly in public and commercial spaces, driving the need for thorough cleaning and disinfection services, especially in healthcare facilities, educational institutions, and high-traffic areas.
Cleaning Services Market TO (USD BN)
CAGR OF
4.94%
Cleaning Services Market
108 billion%
Market Opportunities:
Penetrating Emerging Markets: Expanding into developing markets in Asia-Pacific, Latin America, and Africa offers substantial growth prospects driven by swift urbanization, increasing disposable incomes, and heightened awareness of hygiene norms.
Specialized Cleaning Solutions: There is a rising need for specialized cleaning services like post-construction cleaning, industrial cleaning, and biohazard cleaning. Companies providing these niche services can gain a competitive edge in the market.
Collaboration and Partnerships: Establishing strategic alliances and collaborations with other businesses can broaden service offerings and expand customer base. For instance, cleaning firms can collaborate with property management companies to deliver integrated services to residential and commercial properties.
Integration of Technology: Investing in cutting-edge cleaning technologies such as robotics, AI, and IoT can boost service efficiency and effectiveness. Companies that harness technology can offer superior cleaning solutions, attract more clients, and lower operational expenses.
Focus on Sustainability: Highlighting sustainability and eco-friendly practices can appeal to environmentally conscious consumers. Companies that embrace green cleaning methods and advocate sustainability can set themselves apart in the market and build customer loyalty.
Market Restraints:
Fierce Competition: The market is characterized by intense competition, with a multitude of small and large players vying for a share of the market. This level of competition often leads to price wars and narrower profit margins, posing sustainability challenges for some businesses.
Labor-Intensive Nature: Cleaning services inherently rely on a significant workforce to carry out various tasks. This heavy reliance on manual labor presents obstacles such as high turnover rates among employees, difficulties in recruitment, and increased labor expenses.
Impact of Economic Downturns: Economic downturns can have adverse effects on the cleaning services industry, as both residential and commercial customers may reduce their spending on non-essential services, including professional cleaning.
Costs of Regulatory Compliance: Meeting stringent regulatory standards can be financially burdensome for cleaning service providers. Complying with health, safety, and environmental regulations necessitates continuous investments in training, equipment, and environmentally friendly products.
Customer Retention Challenges: Maintaining a loyal customer base can be demanding, as customers may be enticed by competitors offering lower prices or perceived superior services. High rates of customer turnover can significantly impact the stability and growth of a business.
Cleaning Services Market - Global Outlook & Forecast -
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
KEY PLAYERS
ABM Industries Inc., ISS A/S, ServiceMaster Global Holdings, Inc., Sodexo, Aramark Corporation, Anago Cleaning Systems, Chem-Dry, CleanNet USA, Inc., Jani-King International, Inc., Stanley Steemer International, Inc., Vanguard Cleaning Systems, Inc., Merry Maids, Pritchard Industries, Inc., Coverall North America, Inc., The Maids International, Inc., Red Coats, Inc., SERVPRO, Steamatic, Inc., Stratus Building Solutions, Bonus Building Care.
Identifying Key Products in the Market
The identification of key products in any market is pivotal for understanding what drives consumer interest, technological innovation, and competitive advantage. Here’s how to approach this:
Market Analysis Reports: Start with syndicated market analysis reports from firms like Nielsen, Euromonitor, or specialized industry analysts. These reports often highlight leading products based on sales data, innovation, and consumer feedback.
Patent Filings: Reviewing patent filings can provide insight into technological innovations and future products that may impact the market. Databases like the United States Patent and Trademark Office (USPTO) or the World Intellectual Property Organization (WIPO) can be invaluable.
Ecommerce Platforms and Retailer Websites: Analyzing bestselling products and customer reviews on platforms such as Amazon, Flipkart, or direct retailer websites can offer direct insights into consumer preferences and product popularity.
Consumer Surveys and Feedback: Conducting surveys or analyzing online forums and social media can reveal consumer preferences, pain points, and desired features in products. Tools like SurveyMonkey, Google Surveys, or social listening platforms can facilitate this process.
Segmenting the Market and Products
Market and product segmentation is crucial for targeting marketing efforts and product development. Here’s a methodology for segmenting based on technical specifications:
Technical Specifications Review: Compile a comprehensive list of products within the market, focusing on their technical specifications. This could involve processor speeds for electronics, ingredients for food products, or material composition for apparel.
Factor Analysis: Use statistical techniques like factor analysis to group products based on shared technical specifications. This method helps identify underlying relationships between different specifications and how they cluster together.
Expert Consultation: Engage with industry experts or technical specialists to ensure that the segmentation makes sense from both a market and a technical perspective. This step ensures the practical relevance of the segments identified.
Identifying and Classifying Key Application Segments
Understanding how products are used in different applications is essential for market strategy:
Use Case Analysis: Identify common use cases for products by reviewing product literature, customer testimonials, and case studies. This helps understand the variety of applications each product serves.
Industry Surveys: Conduct surveys targeting professionals in the field to understand how and why certain products are preferred in specific applications. This can also reveal unmet needs in the market.
ApplicationBased Segmentation: Group products based on their primary applications, considering factors such as industry use, consumer vs. professional use, and environmental conditions.
Calculating Market Size Using TopDown and BottomUp Approaches
Estimating the market size accurately is fundamental for strategic planning:
TopDown Approach: Start with global industry data and narrow down to the target market by applying known market shares or segmentation percentages. Industry reports and financial databases are key sources for this approach.
BottomUp Approach: Aggregate sales data or unit shipments from all known market participants. This might require gathering data from company reports, industry associations, and sales channels.
Combining Approaches: Validate the market size estimates by comparing the results from both approaches. Discrepancies can highlight areas requiring further investigation.
Calculating the CAGR for the Market
The Compound Annual Growth Rate (CAGR) is a useful measure to understand market growth over time:
Historical Sales Data: Gather historical sales or market size data over a defined period. Public company filings, industry reports, and government databases can be sources for this data.
CAGR Formula: Apply the CAGR formula \[CAGR = (EV/BV)^{1/n} 1\], where EV is the end value, BV is the beginning value, and n is the number of periods.
Segment and Overall Market CAGR: Calculate CAGR for both the overall market and individual segments to understand growth patterns.
Sources for Secondary or Desk Research
Identifying the right sources is crucial for accurate desk research:
Industry and Market Research Reports: Sources like IBISWorld, Statista, and Frost & Sullivan offer comprehensive industry reports.
Government and International Organizations: Websites of the U.S. Census Bureau, World Bank, and OECD provide economic and industry specific data.
Academic Journals: Platforms like Google Scholar and JSTOR can offer peer reviewed articles on market trends and consumer behavior.
News Archives and Trade Publications: Stay informed on industry developments through sources like Bloomberg, Reuters, and specific trade journals relevant to the market in question.
Each of these steps requires careful consideration and a systematic approach to ensure that the market research report is robust, insightful, and actionable.
We asked them to research ‘ Equipment market’ all over the world, and their whole arrangement was helpful to us. Analytica.global insightful analysis and reports contributed to our current analysis and in creating a future strategy. Besides, the te
Yosuke Mitsui
Senior Associate Construction Equipment Sales & Marketing
We asked them to research ‘Equipment market’ all over the world, and their whole arrangement was helpful to us. Analytica.global insightful analysis and reports contributed to our current analysis and in creating a future strategy. Besides, the te
Yosuke Mitsui
Senior Associate Construction Equipment Sales & Marketing
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