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Fresh Berries Market

Published Date : Jul 2024 | Forecast Year : 2019

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Fresh Berries Market Size, Share & Trends Covers Analysis By Product Type (Strawberry, Blueberry, Raspberry, Blackberry), By Application (Supermarket/Hypermarket, Specialist Stores, Online Retailers, Others) Growth, Demand, Regional Outlook, And Forecast 2024-2032

Report ID: AG1024

Published : Jul 2024

Pages : 155

Category : Food & Beverages

Format : Fresh Berries Market

REPORT ATTRIBUTEDETAILS
MARKET SIZE (2032)USD 34.9 Billion
MARKET SIZE (2023)USD 24.1 Billion
CAGR (2023-2029)4.5%
HISTORIC YEAR2019
BASE YEAR2023
FORECAST YEAR2032
BY TYPEStrawberry
Blueberry
Raspberry
Blackberry
BY APPLICATIONSupermarket/Hypermarket
Specialist Stores
Online Retailers
Others
GEOGRAPHIC ANALYSISNorth America, Europe, Asia Pacific, Latin America, and Middle East & Africa
KEY PLAYERSLarse Farms, Driscoll's, Hortifrut, Blue Valley, California Giant Berry Farms, Mirak Group, Oishii, San Lucar, Elite Agro, Naturipe, Pico, Tout Berry Farms, Ocean Spray Cranberry Inc.

Introduction:

Fresh berries are nature's delightful gems, prized not only for their bright color and taste, but also for their many health benefits. From juicy strawberries to antioxidant-rich blueberries and exotic raspberries, the fresh berry market is a dynamic sector of the global fruit industry. Consumers around the world are becoming more and more interested in these nutrient-packed fruits, not only for their taste, but also for their role in promoting overall well-being. In this blog, we explore the trends, challenges and opportunities shaping today's fresh berry market. From sustainable farming practices to innovative packaging solutions and consumer preferences, join us as we dive into the exciting world of fresh berries and explore what makes them perennial favorites on tables and in recipes around the world.

Fresh Berries Market

Size, by Product, - (USD Billion)

Strawberry

Blueberry

Raspberry

Blackberry

Other Products

18 16 14 12 10 8 6 4 2 0

The Market will Grow

At the CAGR of:

4.5%

The Forecast Market

Size for in USD:

$34.9 Billion B

b0d51e3055fd6f23ff6a384a6e091406.svg

Global Fresh Berries Market Size Was Estimated At USD 24.1 Billion In 2023 And Is Projected To Reach USD 34.9 Billion By 2032, At CAGR Of 4.5% (2024-2032)

Market Overview:

The fresh berry market includes a wide variety of fruits known for their bright colors, unique flavors and many health benefits. These berries include strawberries, blueberries, raspberries, blackberries, cranberries and others. The market for fresh berries has grown significantly in recent years due to increased consumer awareness of the nutritional value and health benefits of these fruits. The global fresh berries market is segmented by type, distribution channel and region. Strawberry, blueberry and raspberry are the most consumed berries in the world. The market is further classified on the basis of distribution channels into supermarkets/supermarkets, specialty stores, e-commerce and others. North America, Europe, Asia Pacific, Latin America and the Middle East and Africa are the main regions for market growth. Factors such as increasing consumer preference for healthy and natural foods, rise in disposable income, and increasing demand for convenience foods are driving the growth of the fresh berries market. Markets are also influenced by trends, such as the growing popularity of organic and sustainably produced berries, innovative packaging solutions that extend shelf life, and the introduction of new berry varieties to the market.

Market Trends:

  • Rising demand for healthy and natural foods.
  • Growing popularity of organic and locally sourced berries.
  • Expansion of berry varieties available to consumers.
  • Increased awareness of health benefits associated with berries.
  • Technological advancements in storage and transportation.
  • Impact of climate change on berry production.
  • Rise in berry-based products in various industries.

Key Players:

  • Larse Farms
  • Driscoll's
  • Hortifrut
  • Blue Valley
  • California Giant Berry Farms
  • Mirak Group
  • Oishii
  • San Lucar
  • Elite Agro
  • Naturipe
  • Pico
  • Tout Berry Farms
  • Ocean Spray Cranberry Inc

Recent Development:

  • Feb. 16, 2023 -- Ocean Spray Cranberries, Inc. today announced that Kristin Forney has joined the farmer-owned cooperative as Chief Financial Officer (CFO), effective February 27, 2023.

  • June 24, 2024– California Giant Berry Farms forecasts a bountiful harvest of high-quality conventional and organic blueberries from its Pacific Northwest growing region in the coming months—making for ample availability of everyone’s favorite superfood just in time for National Blueberry Month. 

  • Elite Agro aspires to write a new green history on the sands of UAE. They are one of the leading producers and distributors of daily fresh vegetables and fruits in the region and their primary objective always are quality & affordability. They engage in growing, sourcing, importing and marketing a wide range of high quality agricultural products through world-class technology and effective distribution chain, with the most economic use of their natural resources conserving water, energy and land.

Fresh Berries Market

Share, by end user, (USD Billion)

Analytica Global 24.1 Billion %

Supermarket/Hypermarket

Specialist Stores

Online Retailers

Others

Other End-Users

b0d51e3055fd6f23ff6a384a6e091406.svg

34.9 Billion

Total Market Size

USD (Billion),

4.5%

CAGR

-

Market Drivers:

  • Health and wellness trends favoring nutritious foods.
  • Increasing disposable incomes enhancing purchasing power.
  • Expansion of retail channels for broader consumer access.
  • Innovations in farming techniques improving yield and quality.
  • Global supply chain advancements ensuring year-round availability.
  • Effective marketing and consumer education campaigns promoting berry benefits.

Porter’s Analysis:

Threat of new entrants: Moderate

The threat of new entrants in the fresh berries market is hindered by several factors: High initial investment: Establishing a berry farm requires significant investment in land areas, irrigation systems, greenhouse infrastructure, and pest control and crop technology.

Regulatory barriers: Compliance with agricultural regulations and food safety standards increases the cost and complexity of market entry.

Brand Loyalty and Market Saturation: Established brands and growers with a loyal customer base and distribution network create barriers for new entrants to gain market share.

Bargaining power of suppliers: Moderate: 

Suppliers of fresh berries include suppliers of seeds, fertilizers, pesticides, equipment and packaging. Factors affecting their bargaining power include: Competition among suppliers: Suppliers must compete from multiple sources, which reduces their individual bargaining power.

Critical inputs: Some inputs, such as quality seeds and specialty equipment, can affect supplier performance when choices are limited.

Price sensitivity: growers can switch suppliers based on price, quality and reliability, thus reducing supplier influence.

Bargaining Power of Buyers: Average

Buyers of fresh berries are retailers, wholesalers and consumers. Their bargaining power is affected by the following factors: Availability of alternatives: Consumers have different fruit choices other than berries, which affects purchasing power depending on availability and price.

Brand Loyalty and Quality: Strong brand loyalty and perceived quality differences between berry varieties can limit a buyer's bargaining power.

Seasonal and perishable nature: the limited availability and short shelf life of fresh berries gives farmers some leverage in negotiations.

Threat of Substitutes: Low to Moderate

There are limited direct substitutes for fresh berries because of their unique flavor, nutritional value, and culinary uses. However, substitutes come in many forms: Other fresh fruits: Consumers can substitute berries with other fresh fruits, such as apples, oranges, and bananas, depending on availability and price.

Berry processed products: Jams, juices and frozen berries are substitutes, especially if fresh berries are out of season or less available.

Industry Competition: High: 

Competition in the fresh berry market is intense and driven by a number of factors: Numerous Market Players: Many growers, distributors and retailers compete for global market share.

Product differentiation: Differentiation through quality, versatility, taste and sustainable practices is critical to market position.

Price competition: Price wars can occur, especially during peak seasons when supply exceeds demand, affecting profit margins.

Market Restraining Factors:

Seasonal production: Fresh berries are often seasonal, leading to fluctuations in supply and higher prices during the off-season, which can limit continued consumer access.

Perishability: Berries have a short shelf life compared to other fruits, requiring efficient logistics and storage solutions to maintain quality and reduce waste.

Dependencies on weather: Berry cultivation is very sensitive to weather conditions such as cold, drought and heavy rain, which can affect yield and quality unpredictably.

Price volatility: Factors such as weather events, global supply chain disruptions and demand fluctuations can cause price volatility, affecting farmers' profit margins and consumer affordability.

Regulatory Challenges: Compliance with strict food safety standards and agricultural regulations can increase operational costs and create barriers for new farmers.

Competitive Pressure: Fierce competition between growers and retailers can lead to price wars and margin pressure, especially in mature markets.

Fresh Berries Market

Size, by Product, - (USD Billion)

APAC $ 24

The Market will Grow

At the CAGR of:

4.5%

The Forecast Market

Size for in USD:

$34.9 Billion B

b0d51e3055fd6f23ff6a384a6e091406.svg

Market Opportunities:

  • Health and wellness trends favoring nutritious foods.
  • Organic and sustainable farming practices.
  • Product innovation in varieties and packaging.
  • Global market expansion and international trade.
  • Adoption of technology and automation in farming.
  • Development of value-added berry products.
  • E-commerce and direct-to-consumer sales growth.
  • Educational campaigns on berry benefits.
  • Seasonal and limited edition offerings.
  • Collaborations with food service providers and chefs.

Market Insights:

Health and nutrition: Fresh berries are increasingly valued for their high antioxidant, vitamin and fiber content, appealing to health-conscious consumers looking for natural, nutrient-dense foods.

Consumer preferences: Organic and sustainably grown berries are increasingly preferred as concerns about environmental impact and pesticide residues influence purchasing decisions.

Seasonality and Availability: The fresh berry market is subject to seasonal supply and price fluctuations due to natural growing conditions that affect availability and market dynamics throughout the year.

Technological Advances: Innovations in cultivation techniques, cold chain logistics and packaging technology are improving the shelf life, quality and global distribution capabilities of fresh berries.

Market Competition: Competition among growers, distributors and retailers is fierce, driving differentiation through quality, selection, branding and sustainable practices to capture consumer loyalty and market share.

Market Segmentation:

By Type

  • Strawberry
  • Blueberry
  • Raspberry
  • Blackberry
  • Others

By Application

  • Supermarket/Hypermarket
  • Specialist Stores
  • Online Retailers
  • Others

By Geography

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

    Fresh Berries Market TO (USD BN)

    Fresh Berries Market

    CAGR OF

    4.5%

    Fresh Berries Market

    b0d51e3055fd6f23ff6a384a6e091406.svg
    Analytica Global 34.9 Billion %

Stakeholders For Market: 

  • Berry Growers and Farmers
  • Packaging and Logistics Providers
  • Retailers and Wholesalers
  • Consumers
  • Food Service Industry
  • Industry Associations and Advocacy Groups
  • Government and Regulatory Bodies
  • Research Institutions and Academia
  • Technology Providers
  • Marketing and Media

FAQ (Frequently Asked Questions):

Q.1 How Big is the Fresh Berries Market?

Ans: - Fresh Berries Market Size Was Estimated At USD 24.1 Billion In 2023 And Is Projected To Reach USD 34.9 Billion By 2032, At CAGR Of 4.5%.

Q.2 Who are the major players in the Fresh Berries Market?

Ans: - Larse Farms, Driscoll's, Hortifrut, Blue Valley, California Giant Berry Farms, Mirak Group, Oishii, San Lucar, Elite Agro, Naturipe, Pico, Tout Berry Farms, Ocean Spray Cranberry Inc.

Q.3 Which segments are covered in the report of Fresh Berries Market?

Ans: - The Fresh Berries Market is Segmented On The Basis Of Type, Application, And Geography.

Q.4 Which regions are covered in the report that having a potential scope for the Fresh Berries Market?

Ans: - On the basis of Geography, The Fresh Berries Market is classified into North America, Europe, Asia Pacific, and the Rest of the world.

 

 

Fresh Berries Market - Global Outlook & Forecast 2024-2029

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