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Butternut Squash Market

Published Date : Jun 2024 | Forecast Year : 2019

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Butternut Squash Market Size, Share & Trends Covers Analysis By Product Type (Fresh Form, Frozen Form, Puree Form), By Application (Online Retail, Offline Retail) Growth, Demand, Regional Outlook, And Forecast 2024-2032

Report ID: AG912

Published : Jun 2024

Pages : 155

Category : Food & Beverages

Format : Butternut Squash Market

REPORT ATTRIBUTEDETAILS
MARKET SIZE (2032)USD 6.02 Billion
MARKET SIZE (2023)USD 3.30 Billion
CAGR (2023-2029)7.50%
HISTORIC YEAR2019
BASE YEAR2023
FORECAST YEAR2032
BY TYPEFresh Form
Frozen Form
Puree Form
BY APPLICATIONOnline Retail
Offline Retail
GEOGRAPHIC ANALYSISNorth America, Europe, Asia Pacific, Latin America, and Middle East & Africa
KEY PLAYERSJDM Food Group, Stahlbush Island Farms, Harris Seeds, ALDI, Mackenzie, Stonehill Produce., Tozer Seeds Ltd, Rana Meals Solutions, Sakata Vegetables, Seminis Vegetable Seeds, Monsanto Company, West Coast Seeds, Bejo Seeds, Enza Zaden, HM Clause Takii Seed, Nunhems (BASF).

Introduction:

Thanks to its bright orange hue and sweet nutty taste, pumpkin has created a special place in the culinary world as well as in health-conscious nutrition. As consumer preferences increasingly lean towards natural and nutritious foods, pumpkin has become a versatile and beloved ingredient in various cuisines around the world. Its charm lies not only in its delicious taste, but also in its rich nutritional value, full of vitamins, minerals and fibers. The pumpkin market is thriving due to several key factors. Health-conscious consumers are increasingly looking to whole, minimally processed foods like pumpkin for their nutritional value. This trend is fueled by growing awareness of pumpkin as a source of vitamins A and C, potassium and antioxidants that promote overall health and well-being.

Butternut Squash Market

Size, by Product, - (USD Billion)

Fresh Form

Frozen Form

Puree Form

Other Products

18 16 14 12 10 8 6 4 2 0

The Market will Grow

At the CAGR of:

7.50%

The Forecast Market

Size for in USD:

$6.02 Billion B

b0d51e3055fd6f23ff6a384a6e091406.svg

Global Butternut Squash Market Size Was Estimated At USD 3.30 Billion In 2023 And Is Projected To Reach USD 6.02 Billion By 2032, At CAGR Of 7.50% (2024-2032)

Market Overview:

The term "pumpkin market" describes the commercial and economic conditions of the pumpkin. Zucchini is a popular squash known for its bright orange flesh and sweet, nutty flavor. This market, which reflects the interaction of many supply and demand factors, includes the global production, distribution and consumption of pumpkin. The production sector of the pumpkin market consists of the farmers and farms that grow this food. Pumpkin yield and quality are greatly influenced by variables such as soil quality, climate and cultivation techniques. Improvements in agricultural technology, sustainable practices and efficient farming methods are critical factors that shape the industry and determine market success. An important part of the market is distribution channels, which include storage, transportation and logistics networks that take the pumpkin from the field to customers. This stage ensures that the product reaches customers in the best possible condition, taking into account factors such as packaging, storage methods and compliance with quality standards. International trade dynamics also affect the pumpkin market, as imports and exports of the crop affect its availability in different geographic regions. 

Market Trends:

  • Rising demand for healthy and nutritious foods.
  • Increased awareness of culinary versatility.
  • Growing popularity of plant-based diets.
  • Expansion in foodservice and restaurant menus.
  • Focus on sustainability and organic production.
  • Convenience and value-added products.
  • Global market expansion.
  • Technological advancements in storage and transportation.
  • Health and wellness messaging.
  • Market diversification and product innovation.

Market Drivers:

  • Health and nutritional benefits awareness.
  • Culinary versatility.
  • Rise in plant-based diets.
  • Foodservice and restaurant demand.
  • Sustainability and organic trends.
  • Convenience products.
  • Global market expansion.
  • Technological advancements.
  • Health and wellness trends.
  • Product innovation.

Butternut Squash Market Scope Of the Report

This report offers past, present as well as future analysis and estimates for the Butternut Squash Market. The market estimates that are provided in the report are calculated through an exhaustive research methodology. The research methodology that is adopted involves multiple channels of research, such as primary research, secondary research, and subject-related expert advice. The market estimates are calculated based on the influence of the current market dynamics along with various economic, social, and political factors on the Butternut Squash Market. Also, various regulations, government spending, and research and development growth define the market data. Both positive, as well as negative changes to the market, are taken into consideration for the market estimates.

Butternut Squash Market

Share, by end user, (USD Billion)

Analytica Global 3.30 Billion %

Online Retail

Offline Retail

Other End-Users

b0d51e3055fd6f23ff6a384a6e091406.svg

6.02 Billion

Total Market Size

USD (Billion),

7.50%

CAGR

-

Porter’s Analysis:

Threat of New Entrants:

Low to Moderate: Barriers to entry include the need for agricultural land, knowledge of agricultural techniques, access to distribution channels, and regulatory compliance. However, innovative farming methods and growing consumer demand for organic products may attract new entrants.

Bargaining Power of Suppliers:

Moderate: Suppliers of seeds, fertilizers and equipment have moderate power. However, in areas with different agricultural suppliers, capacity can be balanced. The ability of suppliers to switch between crops can also affect their bargaining power.

Bargaining Power of Buyers:

Fair: Buyers include retailers, food and consumers. Their bargaining power is affected by the availability of substitutes such as other vegetables and the differentiation of pumpkin products. Large retailers may have greater bargaining power due to their scale and ability to switch suppliers.

Risk of Substitutes:

Moderate: Substitutes, such as other types of squash or root vegetables, may pose a risk, especially if they offer similar nutritional value or culinary versatility. But the unique taste and texture of pumpkin makes the difference.

Industry Competition:

Moderate to High: The pumpkin market has competition between farmers, food and retailers. Factors include pricing strategies, product differentiation (eg organic vs. conventional), and efforts to expand the market through innovation and distribution channels.

Market Restraining Factors:

Seasonality: Production and availability are limited by seasonal factors that affect supply continuity and price stability.

Storage and Consumption: Storage and transportation challenges affect storage and quality preservation, especially in areas where local production is limited.

Price Fluctuations: Fluctuations in supply due to weather conditions or other factors can cause price volatility, affecting affordability and market stability.

Competition with other vegetables: Squash must compete with other popular vegetables in the market, affecting consumer choices and market share.

Perishability: Since pumpkin is a perishable product, it requires careful handling and storage, which can increase costs and logistical challenges.

Limited awareness in developing markets: Lack of awareness of pumpkin in some developing markets may hinder demand growth despite its nutritional value and versatility.

Market Opportunities:

Health and Wellness Trends: The growing consumer focus on nutritious plant-based foods offers opportunities for pumpkin as a healthy and versatile ingredient.

Product innovation: Developing value-added products such as pre-cut pumpkin, frozen varieties and convenience foods can provide a fast-paced lifestyle and expand market reach.

Expansion into Emerging Markets: Growing awareness and adoption of pumpkin in emerging markets offers opportunities for market expansion beyond traditional regions.

Sustainable and organic production: Meeting the demand for sustainably grown and organic pumpkins can attract environmentally conscious consumers and high-end market segments.

Serving and Culinary Innovation: Working with chefs and restaurants to create new pumpkin dishes and menus can increase market visibility and increase consumer interest.

Key Players:

  • JDM Food Group
  • Stahlbush Island Farms
  • Harris Seeds
  • ALDI
  • Mackenzie
  • Stonehill Produce. 
  • Tozer Seeds Ltd
  • Rana Meals Solutions
  • Sakata Vegetables
  • Seminis Vegetable Seeds
  • Monsanto Company
  • West Coast Seeds
  • Bejo Seeds
  • Enza Zaden
  • HM Clause Takii Seed
  • Nunhems (BASF)

Recent Development:

  • 22 Sep 2024 - Bejo introduces new varieties in several crops every year. New insights from customers, business contacts and the market enable us to develop new vegetable varieties and improve existing ones, so growers all over the world can harvest healthy, tasty vegetables.

  • May 8, 2024 -Earlham Institute and Tozer receive funding from Innovate UK, to collaborate on a project to accelerate plant breeding using genomic tools.

Butternut Squash Market

Size, by Product, - (USD Billion)

NORTH AMERICA $ 24

The Market will Grow

At the CAGR of:

7.50%

The Forecast Market

Size for in USD:

$6.02 Billion B

b0d51e3055fd6f23ff6a384a6e091406.svg

Market Insights:

Nutrition: Zucchini is increasingly recognized for its high nutritional value, including vitamins A and C, potassium, fiber and antioxidants, which appeal to health-conscious consumers.

Culinary Versatility: Its sweet, nutty flavor and soft texture make pumpkin a versatile ingredient for a variety of culinary applications, from soups and salads to appetizers and desserts.

Growing Consumer Demand: The demand for organic, minimally processed foods is increasing, benefiting pumpkin as a healthy and nutritious alternative in today's diet.

Seasonal Challenges: Pumpkin production and availability are seasonal, which can cause fluctuations in supply and affect prices and market dynamics.

Market Segmentation:

By Type

  • Fresh Form
  • Frozen Form
  • Puree Form

By Application

  • Online Retail
  • Offline Retail

By Geography

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

    Butternut Squash Market TO (USD BN)

    Butternut Squash Market

    CAGR OF

    7.50%

    Butternut Squash Market

    b0d51e3055fd6f23ff6a384a6e091406.svg
    Analytica Global 6.02 Billion %

Stakeholders in the Butternut Squash Market can include: 

  • Farmers and Growers
  • Food Processors and Manufacturers
  • Retailers
  • Restaurants and Foodservice Providers
  • Consumers
  • Government and Regulatory Bodies
  • Industry Associations and Trade Groups
  • Research Institutions and Academia
  • Environmental and Sustainability Groups
  • Investors and Financial Institutions

FAQ (Frequently Asked Questions):

Q.1 How big is the Butternut Squash Market?

Ans: - Butternut Squash Market Size Was Estimated At USD 3.30 Billion In 2023 And Is Projected To Reach USD 6.02 Billion By 2032, At CAGR Of 7.50%.

Q.2 Who are the major players in the Butternut Squash Market?

Ans: - JDM Food Group, Stahlbush Island Farms, Harris Seeds, ALDI, Mackenzie, Stonehill Produce., Tozer Seeds Ltd, Rana Meals Solutions, Sakata Vegetables, Seminis Vegetable Seeds, Monsanto Company, West Coast Seeds, Bejo Seeds, Enza Zaden, HM Clause Takii Seed, Nunhems (BASF)

Q.3 Which segments are covered in the report of Butternut Squash Market?

Ans: - The Butternut Squash Market is Segmented On The Basis Of Type, Application, And Geography.

Q.4 Which regions are covered in the report that having a potential scope for the Butternut Squash Market?

Ans: - On the basis of Geography, The Butternut Squash Market is classified into North America, Europe, Asia Pacific, and the Rest of the world.

 

Butternut Squash Market - Global Outlook & Forecast 2024-2029

Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global

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