Safari tourism market

Introduction:

Welcome to the Safari Travel Marketplace, the definitive guide to the thriving world of safari travel. Safari adventures represent a unique combination of wilderness exploration, wildlife encounters and cultural immersion that captures the hearts and minds of travelers worldwide. The purpose of this blog is to reveal the complex tapestry of safari tourism, to shed light on its evolution, current trends, challenges and the diversity of experiences on offer.

Safari trips aren't just about finding majestic animals in their natural habitats. it's a journey to some of the most awe-inspiring landscapes on the planet. From the vast savannahs of Africa, where lions roam freely and elephants frolic gracefully, to the dense rainforests of Asia, home to elusive tigers and lively birds, each safari destination offers a unique and unforgettable experience. Our journey takes us past iconic destinations like Kenya's Masai Mara and Tanzania's Serengeti, and dives into lesser known but equally enchanting safari destinations in Asia, South America and beyond. We investigate the spread of sustainable and ecological safari practices, the impact of climate change on wildlife habitats, and conservationists and local communities to preserve these natural wonders for future generations.

Safari tourism market

Size, by Product, - (USD Billion)

Luxury Safaris

Group Safaris

Self-Drive Safaris

Others

Other Products

The Market will Grow

At the CAGR of:

6.1%

The Forecast Market

Size for in USD:

$61.23 Billion

Global Safari tourism market Size Was Estimated At USD 34.62 Billion In 2023 And Is Projected To Reach USD 61.23 Billion By 2032, At CAGR Of 6.1% During Forecast Period (2024-2032)

Market Overview:

Safari tourism has grown rapidly over the years. One of the important drivers of market growth is the rich nature and diverse habitats of safari destinations. These destinations offer travelers a unique and wonderful opportunity to experience the beauty of nature and observe various wildlife in their natural habitats. Encountering the iconic wild animal creates excitement and a sense of adventure in tourists. This has had a significant impact on the global safari travel market, resulting in an increasing number of travelers seeking a safari travel experience.

Market Challenges:

Protection and sustainability. Balancing tourism development with nature conservation and environmental sustainability presents significant challenges, especially in sensitive ecosystems.

Seasonality and Weather: Seasonal changes and weather conditions can significantly affect the Safari experience, affecting wildlife viewing and visitor satisfaction.

Infrastructure constraints: Many safari destinations face challenges due to inadequate infrastructure, including roads, airports and accommodation, which can limit accessibility and visitor comfort.

Political Instability and Security Concerns: Safari destinations in politically unstable areas or areas prone to security risks can discourage travelers and affect tourism growth.

High operating costs: Managing a safari, maintaining vehicles and ensuring quality guest experiences incur significant operating costs that can affect profitability.

Competitive and pricing pressures: Fierce competition between safari operators can lead to pricing pressures, affecting profitability and quality of service.

Market Trends:

• Rise in Sustainable Tourism
• Diversification of Destinations
• Personalized and Exclusive Experiences
• Integration of Technology
• Wellness and Adventure Offerings
• Community and Cultural Tourism
• Impact of Climate Change
• Growth of the Luxury Safari Market
• Educational and Conservation-focused Safaris
• Adaptation to Changing Travel Preferences

Key Players:

• Wilderness
• Thomas Cook Group
• Singita
• Scott Dunn Ltd.
• Rothschild Safaris
• &Beyond
• Abercrombie & Kent USA, LLC
• Gamewatchers Safaris Ltd.
• Backroads
• TUI Group
• Angama
• One&Only
• Wellworth Hospitality Collection

• Marriott International, Inc..

  Safari tourism market

  Share, by end user, (USD Billion)

  34.62 Billion %

  Family Vacations

  Honeymooners

  Solo Travelers

  Others

  Other End-Users

  

  61.23 Billion

  Total Market Size

  USD (Billion),

  6.1%

  CAGR

  -

Recent Development:

24 Jan 2024 - The online travel platform is bullish on Bengaluru expecting the region to grow as a source market. It is also betting big on spiritual tourism, one of the largest travel segments in the country.

19 June 2024 - Marriott Bonvoy, Marriott International’s award-winning travel program, and The J. Willard and Alice S. Marriott (JWASM) Foundation are combining forces to donate $500,000 to World Central Kitchen (WCK), the non-profit organization founded by renowned chef José Andrés. The donation is expected to greatly enhance WCK’s ability to provide meals in the wake of natural disasters and crises around the world, helping those in need receive the nutrition and support they require during challenging times.

Market Drivers:

• Growing Demand for Authentic Experiences
• Increasing Disposable Income
• Accessibility Improvements
• Social Media and Digital Influencers
• Rising Awareness of Conservation
• Government and Private Sector Investments
• Shift Towards Experiential Travel
• Advancements in Safari Technology
• Diverse Demographic Appeal
• Popularity of Bucket List Experiences

Market Opportunities:

• Expansion into Emerging Markets
• Development of Sustainable Tourism Initiatives
• Innovation in Safari Experiences
• Cultural and Community Tourism Integration
• Specialized and Niche Safari Markets
• Promotion of Off-Season Travel
• Digital Marketing and Online Booking
• Partnerships and Collaborations
• Adaptation to Changing Consumer Preferences
• Investment in Infrastructure and Accessibility

Market Insights:

Growth of adventure tourism: Safari tourism benefits from the general growth of adventure tourism, driven by travelers seeking unique and immersive nature experiences.

Growing Demand for Sustainable Tourism: Travelers increasingly prefer sustainable safari experiences that prioritize wildlife conservation, community engagement and environmental responsibility.

Diversification of Safari Destinations: In addition to traditional African safaris, there is a growing interest in safari experiences in Asia, South America and even Australia, offering diverse landscapes and wildlife encounters.

Technology Integration: Integration of technologies such as GPS animal tracking, mobile apps for live updates and virtual reality experiences enhance the safari travel experience.

Luxury and experiential travel: There is a significant trend in the safari market towards luxury and experiential travel, where travelers seek quality accommodation, exclusive nature encounters and customized safari itineraries.

Safari tourism market

Size, by Product, - (USD Billion)

The Market will Grow

At the CAGR of:

6.1%

The Forecast Market

Size for in USD:

$61.23 Billion

Research Methodology

The qualitative and quantitative data of the Global Safari Tourism Market is prepared through various research considerations such as subject matter expert advice, primary and secondary research. Primary research leverages valuable information from face-to-face and/or telephonic interviews and surveys, questionnaires, industry expert opinion, KOLs, customers, and others. Primary interviews are conducted regularly with industry experts to create in-depth expert information on the market and to substantiate the existing analysis of the data.

Secondary research done by Verified Market Reports research team through various sources such as

• Company websites, annual reports, financial reports, investor presentations and SEC filings
• Internal and external proprietary databases, relevant patent, and regulatory databases
• National government documents, statistical databases, and market reports
• News articles, press releases and web-casts specific to the companies operating in the market
• Paid database

Market Segmentation:

By Type

• Luxury Safaris
• Group Safaris
• Self-Drive Safaris
• Others

By Application

• Family Vacations
• Honeymooners
• Solo Travelers
• Others

By Geographical

• North America
• Europe
• Asia
• Middle East

• Latin America

  Safari tourism market TO (USD BN)

  

  CAGR OF

  6.1%

  Safari tourism market

  

  61.23 Billion %

Stakeholders For Market: 

• Tour Operators and Safari Companies
• Accommodation Providers (Lodges, Camps, Resorts)
• Local Communities
• Wildlife Conservation Organizations
• Government Agencies (National Parks, Wildlife Departments)
• Travel Agencies and Tour Wholesalers
• Transportation Providers (Airlines, Ground Transport)
• Educational and Research Institutions
• Media and Marketing Agencies
• Hospitality and Service Providers

FAQ (Frequently Asked Questions):

Q.1 How big is the Safari Tourism Market?

Ans: - Safari tourism market Size Was Estimated At USD 34.62 Billion In 2023 And Is Projected To Reach USD 61.23 Billion By 2032, At CAGR Of 6.1%.

Q.2 Who are the major players in the Safari Tourism Market?

Ans: - Wilderness, Thomas Cook Group, Singita, Scott Dunn Ltd., Rothschild Safaris, &Beyond, Abercrombie & Kent USA, LLC, Gamewatchers Safaris Ltd., Backroads, TUI Group, Angama, One&Only, Wellworth Hospitality Collection, Marriott International, Inc.

Q.3 Which segments are covered in the report of Safari Tourism Market?

Ans: - The Safari Tourism Market is Segmented On The Basis Of Type, Application, And Geography.

Q.4 Which regions are covered in the report that having a potential scope for the Safari Tourism Market?

Ans: - On the basis of Geography, The Safari Tourism Market is classified into North America, Europe, Asia Pacific, and the Rest of the world.