Lawn Mowers Market Size, Share, Industry By Type (Ride-On Mower, Push Mower, Robotic Mower) By End User (Residential, Non-residential) By Fuel Type (Electronic, Non-electronic) Trends Regional Outlook, and Forecast 2024-2032
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
KEY PLAYERS
Andreas Stihl AG & Co. KG, Deere & Company, Honda Motor Co., Ltd., Husqvarna Group, Koki Holdings Co., Robert Bosch GmbH, Stanley Black & Decker Inc., Stiga S.p.A, Textron., The Toro Company.
The Global lawn mowers market size was valued at USD 32.37 Billion in 2023. It is expected to reach USD 48.13 Billion by 2032, exhibiting a CAGR of 7.1 % during the forecast period. This report provides a deep insight into the Preserved Flower Market covering all its essential aspects. This ranges from a macro-overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc.
Lawn Mowers Market
Size, by Product, - (USD Billion)
Ride-On Mower
Push Mower
Robotic Mower
Other Products
The Market will Grow
At the CAGR of:
7.1 %
The Forecast Market
Size for in USD:
$48.13 Billion
Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Companies
Andreas Stihl AG & Co. KG, Deere & Company, Honda Motor Co., Ltd., Husqvarna Group, Koki Holdings Co., Robert Bosch GmbH, Stanley Black & Decker Inc., Stiga S.p.A, Textron., The Toro Company
1. North America: Large economies like the United States and Canada are covered in this region.
2 Europe: The European market includes countries such as Germany, UK, France, Italy, Russia, and others.
3. Asia-Pacific: This region includes major economies like China, Japan, India, South Korea, Australia, and others.
4. Latin America: Countries like Brazil, Argentina, Mexico and others are part of this region.
5. Middle East and Africa: This region comprises economies from North Africa, GCC countries, South Africa and others.
6. Eastern Europe: This region includes countries such as Poland, Russia, Ukraine and others.
These geographic markets are analysed in terms of the current scenario, growth outlook, and potential opportunities. The research is conducted by considering various aspects such as economic conditions, government policies, industrial development, competitive landscape, and consumer behaviour in these regions.
Lawn Mowers Market Dynamics
Urbanization and urbanization increase the demand for lawn mowers as homeowners and property owners look for tools to maintain lawns and green spaces. Compact, maneuverable models are recommended for smaller yards and urban environments, while larger properties may require more powerful and versatile lawn mowers.
lawn mowers that offer comfort and ease of use are becoming increasingly popular. Features such as self-propelled adjustable cutting heights, ergonomic design and intuitive controls improve the user experience and productivity.
Lawnmowers have a limited lifespan and must be replaced or renewed regularly. Manufacturers and retailers benefit from replacement cycles as consumers look for new models with improved features, better performance and lower maintenance requirements.
Regulatory standards and emission regulations influence product development and market dynamics. Manufacturers must comply with environmental regulations regarding emissions, noise levels and safety standards, which affect product design, production costs and market competitiveness.
The lawn mower market competes with many manufacturers offering a wide variety of products at different prices and features. Competition drives innovation, quality improvement and pricing strategies aimed at attracting and retaining consumers.
Lawn Mowers Market
Size, by Product, - (USD Billion)
The Market will Grow
At the CAGR of:
7.1 %
The Forecast Market
Size for in USD:
$48.13 Billion
Lawn Mowers Market Latest Trends
Growing awareness of environmental issues is driving demand for eco-friendly, electric and battery-powered lawn mowers, reducing reliance on traditional gas-powered models. Consumer preferences for low-maintenance, easy-to-use and durable lawnmowers also play a key role in shaping the market, and manufacturers are focusing on developing products that meet these expectations to gain a competitive edge in the industry.
In addition, by working at home, consumers have time to do things like gardening, which paves the way for the growth of the residential lawnmower segment. In addition, as the demand for lawn care has grown, consumer purchasing power has also increased, with households whose disposable incomes have increased.
In China, demand for lawnmowers is expected to increase above pre-COVID levels in 2022 as the Chinese government pushes to develop eco-urban projects, creating opportunities for future growth. In addition, there is a steady growth of recreational horticulture in China, which is expected to stimulate growth in the coming years. Regardless of consumer preferences or purchasing power patterns, the aesthetic appeal of the home garden and environmental awareness are the main drivers of the market.
In 2021, the global market reached pre-COVID levels as the demand for battery-operated lawn mowers increased, especially in North America and Europe. However, continued shortage of semiconductors, supply chain disruptions, rising commodity prices and rising oil prices due to the Russia-Ukraine conflict are expected to dampen the market in 2022. Due to these adverse macroeconomic conditions, OEMs and retailers should increase. average selling prices (ASP) of lawn mowers in 2022. This development is likely to be short-lived and is expected to slow down in the second half of 2023
Lawn Mowers Market Recent Development
In June 2023, Deere and Company announced a partnership with EGO and its parent company, Chevron. Through this partnership, Deere and Company will be able to offer lawn care solutions to their customers by gaining access to EGO's top quality electric lawn mowers. The partnership opens up opportunities for both companies to collaborate on new and innovative battery care equipment. This could involve combining EGO's expertise in battery technology with John Deere's engineering and design expertise.
In March 2023, Robert Bosch GmbH introduced the Universal Rotek 2x18V-37-550 battery trimmer. It is designed for cleaning large lawn areas of up to 500 m2. The mower uses two 18V batteries to extend the working time, ensuring a perfect lawn cut.
In February 2023, Deere and Company introduced the Z370R electric Trak zero-turn mower. The lawnmower is launched on the market and is aimed at owners with large yard areas. The mower can be charged without removing the batteries using a 110-volt grounded outlet and a standard outdoor extension cord. The Z370R eliminates the need for gas and oil changes, simplifying maintenance. Charging is done using a standard socket, which eliminates the need for special equipment.
Lawn Mowers Market TO (USD BN)
CAGR OF
7.1 %
Lawn Mowers Market
48.13 Billion%
Lawn Mowers Market Restraints
Strict environmental regulations regarding emissions and noise levels can affect the design and manufacture of lawn mowers. Manufacturers must invest in technology to meet regulations that can increase production costs and affect prices.
Alternatives to traditional lawn mowers, such as robotic lawn mowers, hand reel mowers or lawn care services, are creating competition. These options may appeal to consumers looking for eco-friendly options or looking to minimize personal maintenance.
Rapid advances in technology, especially in battery powered lawn mowers and robotic lawn mowers, are challenging traditional gas models. Consumers are increasingly interested in efficient, low-maintenance solutions that offer ease of use and environmental benefits.
Lawnmower prices vary widely depending on features, brand, and features. Consumer price sensitivity can limit sales, especially for premium and premium models, as consumers may prioritize affordability over advanced features or brand loyalty.
Distribution channels of lawn mowers, including retail stores, specialty stores and online platforms, can face problems such as inventory, logistics and seasonality. Effective marketing is critical to meeting consumer demand and optimizing sales.
Lawn Mowers Market Conclusion
In short, the lawn mower market is characterized by strong growth driven by technological advances, growing environmental awareness and changing consumer preferences for comfort and durability. Innovations in battery and robotic models are shaping the industry and responding to urbanization trends and the demand for efficient lawn care solutions. As manufacturers continue to innovate and meet regulatory standards, the market is poised to expand, offering a variety of options to meet the diverse needs of consumers, from residential to commercial applications.
Frequently Asked Questions (FAQs)
How big is the lawn mowers market?
Ans: The global lawn mowers market size was valued at approximately USD 28 billion in 2020 and is projected to grow significantly in the coming years due to increasing urbanization, technological advancements, and rising consumer demand for efficient lawn care solutions.
What is the lawn mowers market growth?
Ans: The lawn mowers market is growing steadily, fueled by urbanization, technological advancements in electric and robotic models, and increasing consumer demand for efficient and eco-friendly lawn care solutions.
Which segment accounted for the largest lawn mowers market share?
The largest segment in the lawn mowers market typically includes gas-powered lawn mowers, which historically have dominated due to their power and widespread use in both residential and commercial applications.
Who are the key players in the lawn mowers market?
Ans: They are Deere and Company, MTD products, American Honda Motor Co., Inc., Robert Bosch GmbH, STIGA S.p.A., Robomow Friendly House, Husqvarna Group, and AriensCo.
What are the factors driving the lawn mowers market?
Ans: The lawn mowers market is driven by factors such as increasing urbanization, growing demand for efficient lawn care solutions, and technological advancements in electric and robotic models, catering to both residential and commercial users.
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
KEY PLAYERS
Andreas Stihl AG & Co. KG, Deere & Company, Honda Motor Co., Ltd., Husqvarna Group, Koki Holdings Co., Robert Bosch GmbH, Stanley Black & Decker Inc., Stiga S.p.A, Textron., The Toro Company.
Identifying Key Products in the Market
The identification of key products in any market is pivotal for understanding what drives consumer interest, technological innovation, and competitive advantage. Here’s how to approach this:
Market Analysis Reports: Start with syndicated market analysis reports from firms like Nielsen, Euromonitor, or specialized industry analysts. These reports often highlight leading products based on sales data, innovation, and consumer feedback.
Patent Filings: Reviewing patent filings can provide insight into technological innovations and future products that may impact the market. Databases like the United States Patent and Trademark Office (USPTO) or the World Intellectual Property Organization (WIPO) can be invaluable.
Ecommerce Platforms and Retailer Websites: Analyzing bestselling products and customer reviews on platforms such as Amazon, Flipkart, or direct retailer websites can offer direct insights into consumer preferences and product popularity.
Consumer Surveys and Feedback: Conducting surveys or analyzing online forums and social media can reveal consumer preferences, pain points, and desired features in products. Tools like SurveyMonkey, Google Surveys, or social listening platforms can facilitate this process.
Segmenting the Market and Products
Market and product segmentation is crucial for targeting marketing efforts and product development. Here’s a methodology for segmenting based on technical specifications:
Technical Specifications Review: Compile a comprehensive list of products within the market, focusing on their technical specifications. This could involve processor speeds for electronics, ingredients for food products, or material composition for apparel.
Factor Analysis: Use statistical techniques like factor analysis to group products based on shared technical specifications. This method helps identify underlying relationships between different specifications and how they cluster together.
Expert Consultation: Engage with industry experts or technical specialists to ensure that the segmentation makes sense from both a market and a technical perspective. This step ensures the practical relevance of the segments identified.
Identifying and Classifying Key Application Segments
Understanding how products are used in different applications is essential for market strategy:
Use Case Analysis: Identify common use cases for products by reviewing product literature, customer testimonials, and case studies. This helps understand the variety of applications each product serves.
Industry Surveys: Conduct surveys targeting professionals in the field to understand how and why certain products are preferred in specific applications. This can also reveal unmet needs in the market.
ApplicationBased Segmentation: Group products based on their primary applications, considering factors such as industry use, consumer vs. professional use, and environmental conditions.
Calculating Market Size Using TopDown and BottomUp Approaches
Estimating the market size accurately is fundamental for strategic planning:
TopDown Approach: Start with global industry data and narrow down to the target market by applying known market shares or segmentation percentages. Industry reports and financial databases are key sources for this approach.
BottomUp Approach: Aggregate sales data or unit shipments from all known market participants. This might require gathering data from company reports, industry associations, and sales channels.
Combining Approaches: Validate the market size estimates by comparing the results from both approaches. Discrepancies can highlight areas requiring further investigation.
Calculating the CAGR for the Market
The Compound Annual Growth Rate (CAGR) is a useful measure to understand market growth over time:
Historical Sales Data: Gather historical sales or market size data over a defined period. Public company filings, industry reports, and government databases can be sources for this data.
CAGR Formula: Apply the CAGR formula \[CAGR = (EV/BV)^{1/n} 1\], where EV is the end value, BV is the beginning value, and n is the number of periods.
Segment and Overall Market CAGR: Calculate CAGR for both the overall market and individual segments to understand growth patterns.
Sources for Secondary or Desk Research
Identifying the right sources is crucial for accurate desk research:
Industry and Market Research Reports: Sources like IBISWorld, Statista, and Frost & Sullivan offer comprehensive industry reports.
Government and International Organizations: Websites of the U.S. Census Bureau, World Bank, and OECD provide economic and industry specific data.
Academic Journals: Platforms like Google Scholar and JSTOR can offer peer reviewed articles on market trends and consumer behavior.
News Archives and Trade Publications: Stay informed on industry developments through sources like Bloomberg, Reuters, and specific trade journals relevant to the market in question.
Each of these steps requires careful consideration and a systematic approach to ensure that the market research report is robust, insightful, and actionable.
We asked them to research ‘ Equipment market’ all over the world, and their whole arrangement was helpful to us. Analytica.global insightful analysis and reports contributed to our current analysis and in creating a future strategy. Besides, the te
Yosuke Mitsui
Senior Associate Construction Equipment Sales & Marketing
We asked them to research ‘Equipment market’ all over the world, and their whole arrangement was helpful to us. Analytica.global insightful analysis and reports contributed to our current analysis and in creating a future strategy. Besides, the te
Yosuke Mitsui
Senior Associate Construction Equipment Sales & Marketing
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