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Pet Wearable Market

Published Date : Jun 2024 | Forecast Year : 2019

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Pet Wearable Market Size, Share, Industry Trends, Segmentation Analysis By Type (GPS Trackers, Activity Monitors, Smart Collars, Cameras, Others) By Application (Identification & Tracking, Health Monitoring & Diagnostics, Behavior Monitoring & Control, Safety & Security, Facilitation of Training) Growth, Demand, And Forecast 2024-2032

Report ID: AG845

Published : Jun 2024

Pages : 155

Format : Pet Wearable Market

MARKET SIZE (2032)USD 7.5 billion
MARKET SIZE (2023)USD 2.7 billion
CAGR (2023-2029)11.73%
Activity Monitors
Smart Collars
BY APPLICATIONIdentification & Tracking
Health Monitoring & Diagnostics
Behavior Monitoring & Control
Safety & Security
Facilitation of Training
GEOGRAPHIC ANALYSISNorth America, Europe, Asia Pacific, Latin America, and Middle East & Africa
KEY PLAYERSWhistle Labs, Garmin, FitBark, PetPace, Tractive, Link AKC, Motorola, Petkit, GoPro, Felcana, WUF, Dogtra, Tagg (Qualcomm), Petcube, Pawtrack, Poof, Kyon, Scollar, DOTT, Loc8tor.

Market outlook: 

The global Pet Wearable Market is poised for robust growth, with a projected increase from USD 2.7 billion in 2023 to USD 7.5 billion by 2032, reflecting a compound annual growth rate (CAGR) of approximately 11.73%. Pet wearables are devices that monitor sensors to track a pet's health, behaviour and location. They can be attached to collars, integrated into harnesses or implanted under the skin to track activity levels, heart rate, sleep patterns and GPS location. This data is transmitted to applications or cloud platforms, allowing pet owners to obtain real-time information about their pet's health.

Pet wearables have applications such as health monitoring, security and behaviour training. These devices, which monitor activity levels and physiological parameters, help in the early detection of medical problems such as obesity and heart disease. GPS tracking improves safety by identifying lost dogs and keeping them in a safe environment. Wearables also aid in training by providing feedback on pet behaviour, allowing owners to encourage positive behaviour.

The future of pet wearables looks promising as technological improvements lead to more sophisticated sensors and machine learning algorithms for deeper health information. Integration with smart home devices can lead to a more simplified monitoring environment. The field can expand to include other types of pets, and advanced data analytics can enable predictive health monitoring, improving the quality and longevity of pets.

Pet Wearable Market

Size, by Product, - (USD Billion)

GPS Trackers

Activity Monitors

Smart Collars


Other Products

18 16 14 12 10 8 6 4 2 0

The Market will Grow

At the CAGR of:


The Forecast Market

Size for in USD:

$7.5 billionB


Key players:

  1. Whistle Labs

  2. Garmin

  3. FitBark

  4. PetPace

  5. Tractive

  6. Link AKC

  7. Motorola

  8. Petkit

  9. GoPro

  10. Felcana

  11. WUF

  12. Dogtra

  13. Tagg (Qualcomm)

  14. Petcube

  15. Pawtrack

  16. Poof

  17. Kyon

  18. Scollar

  19. DOTT

  20. Loc8tor

Recent Developments:

June 12, 2024 PetPace: Decoding Barks: Using Technology to Understand Dogs. The team created a database of sounds using 74 dogs in their natural home environments with various stimuli. This included recording the sounds made during play and affection with the owner, the noises made upon the introduction of a stranger, or the dog’s reaction to the repeated ringing of a doorbell. This data was then fed into a machine learning model created to study human speech patterns called Wav2Vec2. The model was 70% accurate in determining the dog’s mood—as well as identifying the breed, age, and sex.

Pet Wearable Market

Share, by end user, (USD Billion)

Analytica Global 2.7 billion%

Household Pets

Commercial Pets

Other End-Users


7.5 billion

Total Market Size

USD (Billion),




Market segmentation:

By Type:

  • GPS Trackers: Devices that use GPS technology to track the location of pets. These are popular for preventing pet loss and finding lost pets.

  • Activity Monitors: Similar to fitness trackers for humans, these devices monitor a pet’s activity levels, sleep patterns, and overall health.

  • Smart Collars: Collars that incorporate various technologies (GPS, activity monitoring, health monitoring) to provide a comprehensive overview of a pet’s well-being.

  • Cameras: Wearable or stationary cameras that allow pet owners to monitor their pets remotely.

  • Others: Includes any other type of wearable devices like health monitoring devices that track vital signs or behavior patterns.

By Application:

  • Identification & Tracking: Devices focused on identifying and tracking pets to ensure they do not get lost.

  • Health Monitoring & Diagnostics: Wearables that monitor health indicators such as heart rate, temperature, and activity levels to diagnose potential health issues.

  • Behavior Monitoring & Control: Devices that help in monitoring and controlling pet behavior, including barking control and training assistance.

  • Safety & Security: Gadgets designed to ensure the safety of pets, including preventing them from wandering off or getting into dangerous situations.

  • Facilitation of Training: Tools that assist in training pets through behavior tracking and reinforcement.

By End User:

  • Household Pets: Pets kept for companionship, such as dogs and cats. This segment forms the largest market share as pet owners increasingly seek ways to monitor and ensure the well-being of their pets.

  • Commercial Pets: Includes service animals, livestock, and other animals used in professional settings. These wearables are used to track health, activity, and location for operational and welfare purposes.

Pet Wearable Market

Size, by Product, - (USD Billion)


The Market will Grow

At the CAGR of:


The Forecast Market

Size for in USD:

$7.5 billionB


Regional Analysis:

North America is the dominant region:

According to the latest data available, North America is the most dominant region in the pet wearables market. That dominance is due to several factors, including high rates of pet ownership, especially in the United States, which has one of the highest rates of pet ownership in the world. In addition, North America has a strong culture of early adoption of new technology, including pet wearables. The region's higher disposable income allows pet owners to invest in high-end pet care products.

There is also a growing awareness and emphasis on the health and well-being of pets, which is driving the demand for health monitoring and tracking devices. In addition, a wide variety of pet wearables are readily available through various distribution channels, online and offline, improving market penetration and availability. Together, they contribute to North America's leading position in the pet wearables market.

Porter’s Analysis:

1.Threat of new entrants: 

The threat of new entrants to the pet wearables market is moderate. Although the market has significant growth potential due to the attraction of new entrants, the need to make significant initial investments in technology and R&D, as well as the need to establish a strong brand and distribution network, may hinder market entry.

2.Bargaining power of suppliers: 

Bargaining power of suppliers is low to moderate. There are many suppliers of components such as sensors, GPS modules and batteries, reducing their individual power. However, specialist suppliers with unique technology or high-quality components can have a greater impact.

3.Bargaining Power of Buyers: 

Bargaining power of buyers is high. With so many choices on the market, pet owners can easily turn to competitors if they are unhappy with a product's price or features. In addition, informed and price-sensitive consumers encourage firms to innovate and keep prices competitive.

4.Threat of Substitute Products or Services: 

Threat of substitutes is low or moderate. Traditional pet care methods such as physical checks and manual monitoring can be considered as substitutes. However, the increasing reliance on technology and the ultimate comfort and functionality of pet wearables reduce this risk.

5.Industry Competition:

Competition in the pet wearables market is high. Many players are competing for market share, from established technology companies to startups. Fierce competition encourages innovation, marketing efforts and price competition, which benefits consumers but increases the pressure on firms to differentiate their products.

Key Benefits to Stakeholders:

  • Pet Wearable Market analysis includes in-depth information on major industry players.

  • Porter's five forces analysis helps to analyze the potential of buyers and suppliers and the competitive situation of the industry in strategy formulation.

  • The report includes an in-depth analysis of the Pet Wearable Market forecast from 2024 to 2032.

  • The report highlights the current global chlorine dioxide trends and the future scenario of the Pet Wearable Market from 2024 to 2032 to understand prevailing opportunities and potential investment pockets.

  • Key drivers, restraints, and opportunities along with their detailed impact analysis are explained in the Pet Wearable Market study.

Key Market Drivers:

  • Increase in pet ownership and spending on pet care: The increase in pet ownership, especially among the younger generations who consider pets part of the family, increases the demand for better pet care products. This group wants to invest in technology to ensure the health and safety of their pets, increasing the demand for pet wearables.

  • Advances in Technology: Continued advances in sensor technologies, GPS systems and data analytics are improving the usability and reliability of pet wearables. Improvements in battery life, miniaturization of components, and connectivity with smartphones and smart home systems have made these devices more popular and accessible for pets.

  • Growing awareness of pet health and wellness: Pet health and wellness is becoming increasingly popular, mirroring trends in human healthcare. Pet owners are increasingly monitoring their pet's health, encouraging the use of wearables that can monitor vital signs, detect early signs of illness and provide valuable information about their pet's behavior and well-being.

Key Trends:

  • Health and Welfare Monitoring: Devices that monitor the health and welfare of pets are becoming a growing trend. Wearables that track vital signs such as heart rate, temperature, activity level and sleep patterns are becoming increasingly popular among pet owners who want to proactively manage their pet's health.

  • Integration into smart home ecosystems: Wearables are increasingly integrated into smart home ecosystems. Devices synced with smart home assistants like Amazon Alexa and Google Home allow pet owners to more easily monitor and manage their pets' activity and health indicators.

  • Advanced GPS and Location Tracking: Advanced GPS technology and location tracking capabilities are becoming standard in pet wearables. These advances provide more accurate tracking, helping pet owners locate their pets quickly and efficiently, reducing the risk of missing pets.

  • Behavior Monitoring and Training: There is an increasing demand for mobile devices that not only monitor the behavior of pets but also help in training. Devices that monitor barking, movement and other behaviors and provide feedback or correct actions are gaining popularity among pet owners and trainers.

  • Personalization and personalization: Personalization is a key trend as pet clothing becomes more and more individualized. Products now offer customizable features such as interchangeable straps, different sizes and customized health information based on specific pet breeds and individual pet needs. 

  • Greater adoption of artificial intelligence and machine learning: Artificial intelligence (AI) and machine learning are being integrated into pet wearables to enable data analysis and more predictive health monitoring. These technologies help identify potential health problems before they become serious and provide preventative treatment solutions.

Key Challenges:

  • Key Challenges: High cost and affordability: Pet wearables tend to be expensive, making them less accessible to a larger audience. Many pet owners find additional features such as health monitoring, GPS tracking and real-time data analysis prohibitively expensive, limiting market entry.

  • Privacy and Security Issues: Collecting and storing pet and owner information creates serious privacy and security issues. Protecting sensitive data from data breaches and misuse is important. If consumers are unsure about the safety mechanisms, they may hesitate to adopt pets.

  • Durability and usability issues. Portable pets must withstand heavy use, exposure to water and changing environmental conditions, which can be challenging. In addition, the devices must be comfortable and unobtrusive enough for pets to use for long periods of time. Finding a balance between durability, comfort and functionality can be difficult, affecting user satisfaction and long-term adoption.

Pet Wearable Market TO (USD BN)

Pet Wearable Market



Pet Wearable Market

Analytica Global 7.5 billion%

Key Opportunities:

  • Expansion into Emerging Markets: Emerging markets such as Asia Pacific and Latin America have significant growth potential where pet ownership is increasing and disposable income is increasing. Companies benefit from these regions by establishing a strong market presence and adapting their products to the needs and preferences of local consumers.

  • Technological innovation and integration: Innovation in advanced technologies such as artificial intelligence, machine learning and the Internet of Things can provide a competitive advantage. The development of wearable devices that integrate with predictive health monitoring, real-time data analysis and other smart home devices can appeal to tech pets and improve the user experience.

  • Customization and customization: Offering customized and personalized pet clothing to meet different pet breeds, sizes and individual health requirements. Companies can explore opportunities to create customized solutions that meet the unique requirements of pets, thereby increasing customer satisfaction and loyalty.  

  • Collaboration with veterinary services: Creating partnerships with veterinary clinics and pet health professionals can improve the reliability and functionality of pet wearables. The collaboration could lead to the development of advanced health monitoring devices, comprehensive pet health programs and integrated care solutions.

  • Focus on sustainability: Embracing sustainability can appeal to environmentally conscious consumers. Developing eco-friendly clothing from sustainable materials and promoting ethical manufacturing practices can differentiate brands and appeal to a growing segment of eco-conscious pet owners.

Frequently Asked Questions (FAQ’s):

1.What is the current Pet Wearable Market size?

The global Pet Wearable Market is poised for robust growth, with a projected increase from USD 2.7 billion in 2023 to USD 7.5 billion by 2032.

2.Which is the fastest growing region in Pet Wearable Market?

North America is fastest and dominating region amongst others globally.

3.What is the CAGR of Pet Wearable Market?

The Pet Wearable Market is estimated to grow at CAGR of 11.73% over the forecast period (2024-2032).

4.Who are the key players in Pet Wearable Market?

Whistle Labs, Garmin, FitBark, PetPace, Tractive, Link AKC, Motorola, Petkit, are the key players in Pet Wearable Market.

Pet Wearable Market - Global Outlook & Forecast 2024-2029

Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
Analytica Global
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